Dockless cycle hire

You most likely have heard of Santander Cycles although you may know then as Boris Bikes or even Barclays Bikes after the previous sponsor. They're probably the most well known on-demand cycle hire scheme in the UK although other cities are certainly catching up. The scheme is based around a network of docking stations in central London, you have to return the bikes to a free space in one of the docks when finished with them.

#BrandConfusion - when a Virgin isn't a Virgin

#BrandConfusion - when Virgin isn't Virgin

When Virgin Trains East Coast (VTEC) was launched on 1st March 2015 the operator had its own logo and all announcements and publicity clearly stated 'Virgin Trains East Coast'. This was still confusing as Virgin Trains on the west coast never officially changed their name to Virgin Trains West Coast so many people assumed 'Virgin Trains' was the master brand that covered both franchises. This has never been the case.

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