How easy is your loyalty scheme?
One of the reasons they claimed Nectar was introduced was the popularity of the scheme, apparently more people are Nectar card holders than any other scheme in the UK. Of course it doesn't tell you how many people are actually engaged with the scheme or whether it's people who just take the card because they were using those retailers anyway and even a small reward is 'better than nothing'.
Now let's compare how easy each scheme is to use when purchasing train tickets.
Our No to Nectar site has mentioned before the excellent deal the ticket booking site redspottedhanky.com has with Tesco Clubcard, the deal is £2.50 of Clubcard points is worth £5 when booking rail travel through their site. The only drawback is the £1 booking fee so we only advice booking there when you have Tesco vouchers to redeem.
With the imminent launch of Apple Pay, will the smartphone ultimately prove to be a nail in Nectar's coffin?