Making a connection

I know similar has been said by the other contributors before but the big problem with Nectar is there's no way for customers to grow attached to it, the benefits are so small that people just hand over their card because it's better than nothing but they don't feel a sense of loyalty to any of the brands that partner with Nectar. People have a Nectar card because they shop at Sainsbury's (or BP, etc) they don't shop at these places because of Nectar. This was shown particularly well last April when Sainsbury's halved the earning on the Nectar scheme and it hardly had any impact on sales.

Why neglect the Flying Club?

When Virgin Trains East Coast announced they were scrapping East Coast Rewards and replacing it with Nectar they also mentioned that earning Flying Club miles was another option. They have made the ability to earn Flying Club miles more prominent as they realised no one was particularly happy with Nectar and although Flying Club wouldn't suit everybody it provides more intresting redemption offers (we really need to write an article about making the most of Flying Club). 

Love VTEC? Hate Nectar!

There's quite a few variances within our team, never mind within our larger group of supporters. We all agree the East Coast Rewards was far superior to Nectar and that it was a big mistake signing a contract with Nectar without consulting their passengers. Even if rewards couldn't continue in its current form they could have modified the scheme to fit their needs.

Triple points and the misleading advertising

UPDATE: it has been confirmed that Virgin Trains East Coast will happily credit any missing points caused by people booking on the wrong site. As usual we'll be monitoring Twitter to see if anyone has any issues.

We've already written about the triple points Nectar promotion, however for those who've heard of the promotion direct through Nectar (either by direct email, online or through their app) there's a chance that people will earn zero points rather than triple points.

What makes a loyalty scheme great - impulse and flexibility

One of the troubles with Nectar is there's no 'exciting' rewards, all points do is to give you money off stuff. Decent loyalty schemes allow you to redeem a number of points for a particular benefit. For example East Coast Rewards let you redeem 255 points for a standard class trip anywhere served by East Coast. This reward would be worth a lot more than approximately £2.50 that a similar spend would get you with Nectar.


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