How easy to use is a loyalty scheme?

How easy is your loyalty scheme?

One of the reasons they claimed Nectar was introduced was the popularity of the scheme, apparently more people are Nectar card holders than any other scheme in the UK. Of course it doesn't tell you how many people are actually engaged with the scheme or whether it's people who just take the card because they were using those retailers anyway and even a small reward is 'better than nothing'.

Now let's compare how easy each scheme is to use when purchasing train tickets.

Pages

Subscribe to RSS - blogs