Why we'll pitch to Rich

There's a competition called #VOOM 2016 (formerly called 'Pitch to Rich') where people submit pitches to a public vote, and the top teams then get to pitch their idea to a panel of judges, including Richard Branson. Recently some of us have been thinking of ways that we could use technology to improve loyalty schemes and also make it easier for the small business to have something more sophisticated than the stamp card.

Why we're doing the #BetterRewards May giveaway

There's a few reasons why we decided to do the #BetterRewards May giveaway. The first was to help draw attention to the new East Coast Rewards points calculator - if you enter your average monthly or annual spend on rail travel it calculates what rewards you would have earned as well as the equivalent value you'd get with Nectar over the course of the first year of Virgin Trains East Coast. Even if you were never a rewards member why not give it a go and see what you missed out on!

Embrace your critics

When Save East Coast Rewards started we were quite hostile towards Virgin Trains East Coast (VTEC), we thought scrapping East Coast Rewards was just the first in a long line of cuts but unlike other rail operators they decided to directly engage with their critics rather than pretending they don't exist.


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