#BrandConfusion - when a Virgin isn't a Virgin

#BrandConfusion - when Virgin isn't Virgin

When Virgin Trains East Coast (VTEC) was launched on 1st March 2015 the operator had its own logo and all announcements and publicity clearly stated 'Virgin Trains East Coast'. This was still confusing as Virgin Trains on the west coast never officially changed their name to Virgin Trains West Coast so many people assumed 'Virgin Trains' was the master brand that covered both franchises. This has never been the case.


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