As you may be aware, the Department for Transport (DfT)
recently announced that a company led by Stagecoach and Virgin will take
over the East Coast Main Line franchise from 1 March 2015. The new
company will be called Virgin Trains East Coast. We are emailing you to
let you know about the new owner’s plans for the existing East Coast
Rewards loyalty scheme.
Virgin Trains East Coast will be rolling out a new rewards scheme that
will deliver a wide range of benefits for Virgin Trains East Coast
customers. Nectar, the UK's largest loyalty programme, will replace the
existing Rewards scheme. It will be launched on 1 March 2015 and
customers will be able to start collecting Nectar points straight away.
Nectar points can be collected on any Virgin Trains East Coast journey
booked through the Virgin Trains East Coast website. Customers will also
be provided with the option to collect Virgin Atlantic Flying Club
Customers will be able to use their Nectar points when booking a Virgin
Trains East Coast Advance ticket through the Virgin Trains East Coast
website, which is a first for the rail industry. Nectar also offers a
range of other exciting rewards for customers to spend their points on
with options for days out, entertainment and charity donations.
Many existing Rewards members will have Rewards Points they want to use,
and whilst the scheme will close on 28 February, existing Rewards
Points can be redeemed up to and including 30 September 2015 against the
current range of rewards. Alternatively, existing Rewards Points can
be converted into Nectar points. Virgin Trains East Coast will contact
all members of the existing East Coast Rewards scheme from 1 March to
provide information on Nectar and how they can redeem their existing
Rewards Points or convert them to Nectar points.
Further details about Nectar and the closure of Rewards can be found by clicking on the following links:
We look forward to providing you with more information about Nectar from
1 March 2015. In the meantime, if you have any questions about the
existing Rewards scheme please contact us.
The East Coast team