An insult of a promotional offer!
Recently one of the most insulting promotional offers was made by Virgin Trains East Coast. If you buy a Standard Anytime ticket before 7 June you will receive a bonus of 50 Nectar points.
How much are 50 bonus Nectar points worth? £5? £1? 50p? No they're only worth 25p.
On the other hand, if we still had East Coast Rewards then 50 points would actually be worth something. 50 East Coast Rewards points would get you access to the First Class lounge, which would be a nice benefit when purchasing a Standard Anytime ticket, or it could have been used for a one day WiFi pass which is also a great benefit for those travelling standard.
It's important to note that this terrible offer only applies to purchases of Standard Anytime tickets, these are the most expensive standard class tickets available and so a bigger incentive should be offered.
They seem to be hoping that people's general ignorance of what a point is worth will make this offer attractive to some, we need to spread the word of how poor this offer actually is. If you haven't already please sign our petition in order to show Virgin Trains East Coast that we want a decent rewards scheme back.
How much are these tickets?
This offer only applies to tickets that involve a Virgin Trains East Coast journey. Here's the Standard Anytime Return fares for popular destinations, as you can see they're not cheap:
London - York: £224 return
London - Leeds: £224 return
London - Newcastle: £276 return
London - Edinburgh: £281 return
The only reason to pay for these tickets is if you require full flexibility.