We've already written about the double points Nectar promotion and how it's still a rubbish deal.

However, what's surprising is that Virgin Trains East Coast have been sending out emails to members who have Flying Club in their profile encouraging them to sign up with Nectar.

For those who aren't aware Virgin Trains East Coast normally does not send out Nectar offers to those customers who have opted to Flying Club. It also seems odd that a Virgin branded company is seemingly trying to encourage people who have opted into the Virgin Atlantic scheme to switch their preference to Nectar.

As for the email itself, insulting is the word I'd use to describe it. They're pointing out that with a £50 ticket due to the double points offer you'd earn '200 sweet sweet points' no mention at all that these points are only £1. Back in the East Coast Rewards days £50 would get you 50 points (or 75 points if it was a first class ticket) however 50 East Coast Rewards points would get you a lounge pass or 24 hours WiFi access. 50 points in East Coast Rewards had real value.

It's important to note in the loyalty game that not all points are created equal. Nectar points are only worth half a penny each, so 200 points is not impressive at all.

If you receive this email why not let @Virgin_TrainsEC hear what you think of it on Twitter?