Virgin Trains EC flawed eCommerce strategy
Sun 8 Oct 2017
A year ago (2016) I felt positive about the future of Virgin Trains East Coast (VTEC). Apart from the loyalty scheme things seemed to be going in the right direction. In August last year Kristal Ireland was given the role of head of eCommerce and retail and all the articles I could find about her showed that she was very highly regarded in the industry. It seemed like VTEC had made the right decision.