The original Save East Coast Rewards site had a lof of content which we have decided to archive here for reference. Most of this content is now out of date and applied before the switchover from East Coast Rewards to Nectar.
- Topping up your East Coast Rewards balance - before 28 February 2015 it was possible to top up your East Coast Rewards balance by purchasing eVouchers that could then be spent anytime in the future. A tactic so popular February 2015 was the most successful month ever for eVocuher sales.
- Should I spend all my points now? - advice for why you should not panic spend your points.
- Is it worth topping up my points balance? - before 28 February 2015 - this explains whether or not it was a good idea for you to top up your points balance.
- Maximising your points earning - when East Coast Rewards was around, how could you maximise your points earned?
- More information is revealed - published 4 Feb 2015 - a few more plans from Stagecoach/Virgin were revealed.
- The figures are out - we compare - this was when we first found out exactly how poor the Nectar rewards were going to be. This has now been incorporated into the Nectar v Rewards section.
The blog section is more opinionated than the other sections. Views here are of the individual author and may not represent those of Save East Coast Rewards.
- An insult of a promotional offer - A Nectar promotion that gives you 25p worth of points for buying the most expensive standard class tickets.
- Response to Aberfield article of 12 May 2015 - reply back to an article that seems to forget about the passenger when reviewing the VTEC comms strategy.
- Why quantity is not better than quality - even if you combine your shopping and all other Nectar purchases you're likely to not earn as many benefits as with just East Coast Rewards alone.
- What David Horne said - one of our Facebook supporters published a reply from David Horne, we analyse it.
- Do as I say, not as I do - why Richard Branson's comments should be taken with a pinch of salt.
- Lies and Broken Promises - what we were promised before the launch of Virgin Trains East Coast and the reality.
- Why Nectar isn't as sweet as they say - An article in The Guardian looked at Barclaycard switching to Nectar in 2002 giving a worse deal for their customers.
- Virgin's '50 Reasons' dissected - the spin used by Virgin to encourage people to sign a petition for Virgin Trains to keep the west coast franchise in 2012.
Old press releases.
- Virgin takes over East Coast with cuts from day one - when a rail franchise starts the cutbacks normally follow later. Virgin Trains East Coast announced a major cutback (scrapping rewards) before they even started.
- No one asked us, They don't care! - they claimed to have surveyed 2000 people about the switch to Nectar, however they didn't specifically target and of the 670,000 EC Rewards members.
- East Coast Passengers Overwhelmingly Say No to Nectar - a look at the tweets showing that passengers did not want Nectar
This section contained articles that didn't fit into any particular category
- East Coast Rewards FAQ
- Refer a friend - although East Coast removed the refer a friend link when the closure was announced it was still possible to refer a friend until the very end.
- Dear Mr. Horne - the original open letter to David Horne - MD of Virgin Trains East Coast
- What do their customers say? - some comments on Twitter when the switch to Nectar was announced
- Save East Coast Rewards banners - a collection of banners used to promote the campaign