It was a bit of fun on Twitter just asking whether Virgin Trains East Coast should either leave Nectar or remain with Nectar and the poll showed more than 90% of people thought they should leave Nectar.
Now the EU Referendum is over and done with we're wondering whether Virgin Trains East Coast would like to give their customers a chance to listen and hold their own Nectar referendum. Let the people have their say on what is a pathetic excuse for a loyalty scheme. As you could imagine we'd be supporting #Nexit - Virgin Trains East Coast to LEAVE the Nectar scheme.
If Virgin Trains East Coast decided a #Nexit was the right thing to do they'd be in good company. Here's some other companies who have found #Nexit the best choice for their business.
- Barclaycard - was a launch partner, was the first to #Nexit in 2005.
- Debenhams - another launch partner, #Nexit in 2008
- Homebase - recently announced #Nexit, will be leaving in December 2016
- Plus many of Nectar's lesser known partners decided #Nexit was the best option
Take back control
Companies that run their own loyalty schemes can offer better rewards to their customers. Take a look at the loyalty scheme East Coast used to offer before Virgin Trains East Coast took over. In most cases Nectar is 10x worse than East Coast Rewards in the benefits offered.
'Coalition' loyalty schemes such as Nectar are poor by nature - find out why.
Close your borders
Nectar's business model is based on monetising all personal data from each of its members, the list of Nectar partners they share data with is huge and is their main source of income. We think you should be more in control of who has access to your personal information. The amount of data collected is not proportional to the rewards given.
Be better off
Enter you rail spend in to our Rewards Calculator and see how worse off you are with Nectar.
The remain argument - #ProjectFear
They don't have one! We've asked long time Nectar fan and member of the Virgin Trains East Coast Twitter team ^MS to give the reasons to remain. We're still waiting, don't think he has any...