Important message regarding East Coast Rewards

Dear David,

As you may be aware, the Department for Transport (DfT) recently announced that a company led by Stagecoach and Virgin will take over the East Coast Main Line franchise from 1 March 2015. The new company will be called Virgin Trains East Coast. We are emailing you to let you know about the new owner’s plans for the existing East Coast Rewards loyalty scheme.

Virgin Trains East Coast will be rolling out a new rewards scheme that will deliver a wide range of benefits for Virgin Trains East Coast customers. Nectar, the UK's largest loyalty programme, will replace the existing Rewards scheme. It will be launched on 1 March 2015 and customers will be able to start collecting Nectar points straight away. Nectar points can be collected on any Virgin Trains East Coast journey booked through the Virgin Trains East Coast website. Customers will also be provided with the option to collect Virgin Atlantic Flying Club points.

Customers will be able to use their Nectar points when booking a Virgin Trains East Coast Advance ticket through the Virgin Trains East Coast website, which is a first for the rail industry. Nectar also offers a range of other exciting rewards for customers to spend their points on with options for days out, entertainment and charity donations.

Many existing Rewards members will have Rewards Points they want to use, and whilst the scheme will close on 28 February, existing Rewards Points can be redeemed up to and including 30 September 2015 against the current range of rewards. Alternatively, existing Rewards Points can be converted into Nectar points. Virgin Trains East Coast will contact all members of the existing East Coast Rewards scheme from 1 March to provide information on Nectar and how they can redeem their existing Rewards Points or convert them to Nectar points.

Further details about Nectar and the closure of Rewards can be found by clicking on the following links:

Closure of the existing Rewards scheme
Rewards for Season Ticket Holders
Business Rewards (Rewards for Business Travel Agent bookings)

We look forward to providing you with more information about Nectar from 1 March 2015. In the meantime, if you have any questions about the existing Rewards scheme please contact us.

Kind regards,
The East Coast team

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East Coast Main Line Company Limited Registered in England. Registered Office: 4th Floor, 5 Chancery Lane, London, EC4A 1BL Registered Number: 04659708